Reuse!

I got an email from Sarah, a student at the Creative Circus (an accredited portfolio school in Atlanta for advertising creatives) about a special campaign that she and some other fellow students had put together, in an effort to change the way their fellow students view and use recycled paper, and at a school where creativity reigns King, they unveiled their campaign in an unprecedented way. On July 19th, administration, staff and students arrived to a school overflowing with advertisements and free notebooks made from previously recycled work. The message? Use the backside of sheets of paper when brainstorming and sketching ideas. Fresh ideas don’t need fresh sheets of paper.  Love this line of creative thinking!

{free notebooks for students made from recycled paper gathered around the school}

{photos: Marc Risik, Creative Circus}