Photographer Paul Massey's home is a study in simplicity. People think white is stark and cold, but often, its calming and settling, creating a perfect backdrop for other colours to pop. Paul's home is perfect for Pure Green, as Paul proffers that to buy everything in one go for your home is a mistake. You need to take time with it, scour flea markets and browse second hand shops for pieces that speak to you, and portray a sense of belonging. I agree.