Hi there! Anile here from Girlfriday, honoured to be the newly minted design director for Pure Green! I’m thrilled to be unveiling the new Pure Green Magazine logo to you on the Pure Green blog today!
When I first met Céline back in January, I had already spent some time getting to know her by email and by perusing the pages of Pure Green’s first four issues; I felt that I had gathered a good sense of her values and priorities, and I was really impressed by her hard work and dedication. Finally meeting her in person was a real delight because on a personal level she is vibrant, enthusiastic, and an absolute sweetheart!
Over the past few months the ideas have been flowing a mile a minute - together with Céline, Michelle Carangi, Bess Callard and Marie-Eve Best, I have been privy to some amazing teamwork. We’re all dedicated to maintaining the integrity of Pure Green while boosting it to the next level. With that in mind, I developed an identity that was deserving of Pure Green.
My branding process involved getting to know Céline and Pure Green Magazine, getting to know the people that love Pure Green, and getting to know what it means to live a Pure Green life. I prepared a set of questions to get to know Pure Green’s history and objectives, and as an added bonus I got to meet Céline in person. I looked at other magazines and publications (both in print and online) and determined what worked and what didn’t. I word-played, sketched, and brainstormed to my heart’s content. Following the necessary weeding-out process, I presented Céline with a total of three choices and we settled on this little charmer – modern, clean with a touch of vintage, confident lettering with a hint of softness, and a textured bookmark to remind readers to come back again and again – Pure Green is, after all, a resource and guide to all things stylish and eco!
This example shows versions of the logo in black and white, but as you’ll see with Pure Green’s Twitter profile, and in the days to come, we will be pushing the logo in various colour and layout directions to really take advantage of its flexibility. We’re currently working on the new look for the magazine and I couldn’t be more excited. We can’t wait to share it with you!!
Wednesday, March 23, 2011
Unveiling the new Pure Green Logo!
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Anile,
Pure Green Magazine,
Re-Launch
Tuesday, March 22, 2011
Get to Know Pure Green!
In our last post you read all about our re-launch plans... we're all just so excited!!! We thought it may be fun for you to get to know us all a little bit better while you anticipate the launch of our new issue (May 24), sporting our great new look! You'll get to know each of our permanent team members and editors, from what is their favourite colour, candy, moment, to what inspires them, and finally, what's caught their eye this Spring. First up is me, Céline MacKay, Editor in Chief and founder of Pure Green Magazine.
You are...?
I've lived my 28 years here and there, but mostly in Hunstville, Ontario, in a region otherwise known as Muskoka, surrounded by lakes and nature. My childhood and surroundings have played a big part in sculpting and fostering my passion for the environment. I love colour and beauty which has driven me to create Pure Green Magazine, as I knew that there must be others like me who want to be eco but must do it in style!! I live in a small, 1950's bungalow, which my husband and I have painstakingly renovated and made our own, using nearly 100% vintage and upcycled items. I have a dog, Rusty, who is like my child. I take him everywhere! And a horse too... her name's Annie. You may have seen her in Issue 2...
What will you always remember?
Spending the entire day with my first horse, Rapscallion, Rap for short, basking in the sunshine. I used to sit on him bareback, letting him graze, while I literally laid down on his back and suntanned. Crazy! I would never do that now... it's kind of dangerous! But I will never forget him.
If you could eat anything...
It would probably be spaghetti, with my husband's homemade sauce, or maybe samosa's, which I make, or maybe sweet potato pancakes, or maybe mango, or bread, or cheese... can you tell I love food? Hahaha!!!
Best way to spend a lazy Sunday?
On the couch, snuggled with my dog, my husband, a great book, a steaming cup of coffee, and absolutely NOTHING else to do!
What does living green mean to you?
Many things... I try not to define living green too much as I feel that it's really a lifestyle or a state of mind rather than a specific thing. Having a healthy respect for nature is paramount... every time I take the dog for a walk in the woods near my home I'm in awe. It just fills me with so much love!! But truly, I think each person needs to find their own definition of living green. That's the only way it will be meaningful to you, as well as easy! With regards to interiors, I love exploring ways to re-use things. A good coat of paint and some imagination can go a long way. It's also important to me to source products that are non-toxic and healthy.
Sources:
1. Responsibly Made Plastic Rug by Pappelina
2. Briar Owl Silver Wallpaper by Abigail Edwards, made using non-toxic, water based ink.
3. Fair Trade Panama Hat by Pachacuti
Friday, March 18, 2011
Pure Green Living Magazine: An Update
These past few months we've been literally bursting at the seams with excitement - we've been working on a little secret, and the time has finally come to share it with you! Pure Green Magazine (PGM) is a true passion - a labour of love, and we want nothing more than for it to be as wonderful as possible. We've grown by leaps and bounds and felt that we needed to reflect that in the pages of PGM. This past winter, Celine, founder and editor, teamed up with Michelle Carangi, Anile Prakash, Bess Callard and Marie-Eve Best. You may remember our post about meeting in January. That discussion, besides making wonderful new friends, was very fruitful indeed! Hours passed and time flew, and before we knew it we'd hatched a little plan. In short, PGM is about to get a facelift. Nothing too drastic - we'll still be the Pure Green you know and love. But, have we got a treat in store for you! A brand new logo and look - we want to make sure you always recognize the pages of PGM and will be able to look forward to your favourite column, issue after issue. We're introducing some more new faces and columns and a new website and blog, among other things. We've been busy bees, but there is still much to do, everything must be perfect, and good things come with time... as such, we'd like to announce that our next issue, our Summer issue, will come out this May, 24, 2011. I know it's been a little while since your last PGM fix, so fret not, we've kept that in mind too! Over the next couple of weeks we've got tons of fun stuff planned... you'll get to know Pure Green a little better with interviews and fun stuff with each of our permanent contributors. We've got giveaways galore to celebrate how excited we are!! And, not to mention, SNEAK PEEKS!!!
What can you expect in our next issue? Well, we've had more than a few requests for tips on gardening, and you're going to get them!! How about flowers? Do you like them? We certainly do!!! From great products, fabulous green homes, delectable recipes and more, it'll all be there.
So stay with us, dear reader, for it's because of you that PGM is so special. We appreciate your patience. Truly. It will be worth it. Trust us!!!
Next Week on the Pure Green blog:
Get to Know Pure Green with Celine & Erin
We'll share our New Logo (hmmm, yes we did let it slip in the feature pic above, but wait, there's more)
Our first Sneak Peek: Flowers with Coriander Girl
The Dominican... continued
I had promised more from my trip... I'm so sorry it's taken me this long to get it up. I've had a WHIRLWIND week, with so much good stuff happening! I'm excited and overwhelmed all at the same time... like when you don't know which way is up but life is SO good!!! Of course, we all have challenges and setbacks, but it's just nice when the stars align every once in a while.
Anyway, back to DR. My experience there was nice - the beach was lovely and relaxing, as you have seen. But, anytime I travel somewhere I like to see as much of the country and culture as I can. In all likelihood, I'll never be back there again, so why miss the opportunity, right? Well, on this trip we planned two day trips, one of which was to the capitol, Santo Domingo. Founded by Christopher Columbus, the first city in the New World, you can imagine Dominicans are pretty proud of it. And understandably. Our tour consisted mostly of listening to a guide talk about Columbus monuments and buildings in five different languages, for the WHOLE day. Wowza. But, along the way, we were exposed to a little of the city. I was saddened and shocked by what I saw. And I don't mean to be negative to the Dominicans, but I've been lucky and traveled some, and this was the worst I'd seen. Poverty, yes. This I have seen, and it is sad. Stray animals... this is often seen, and surprisingly the dogs/cats I saw looked pretty healthy, but the horses... oi, that was another story. One of the horse's I saw go by pulling a carriage made me cry (I may address this later, I can't decide). And the GARBAGE. It was everywhere, covering every surface, with the exception of the very small Old City, which is where these photos are taken. Santo Domingo is coastal and the beaches are not safe to swim, they are so polluted. What was so striking about this was that our 5-Star resort was pristine - a microcosm of paradise amongst all of this. And most travelers probably never see it. They may not realize how dire the situation is, and that if we want to enjoy the world's beautiful, tropical beaches, something's got to change. Here's an example of what I mean: on the beach at our resort, each day it is raked, by hand. They have a staff of people that pick up garbage all day, and they fumigate the beach (ewww, this bothered me) with pesticides so bugs and wasps wouldn't bother you. 1 kilometer off the beach and the roads and are strewn with garbage, as far as the eye can see. So, I've been thinking about the small things you can do on a vacation like this to be a little more eco friendly. Read On.
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| The original military fortress of Columbus' day. |
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| The first cathedral built outside of Europe. It took 20 years to build in the 16th century. |
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| The nave of the Cathedral. |
Tip Three: most resorts now have a policy that if you make your bed and hang your towels up, they will not change them for new ones. I'm sure you can imagine how much laundry a resort like that will do in a day, oh the water and energy they will use!! If you must have fresh ones, at least cut it back to once in the week. The same goes for your beach/pool towel. Rather than exchange it for a new one each day, hang it on your balcony at the end of your beach day. It will be ready for use tomorrow.
Tip Four: Wear a non-toxic, biodegradable sunscreen. Not only is this for your benefit...whatever you put in your skin is in your blood in 30 seconds, don't get me started on parabens!! ;-)... it's also for the benefit of the fishies in the ocean!!! I don't know if you've ever noticed, but some sunscreens will literally create a surface skim of oily, weird stuff on the water! Not nice. I'm sure the accumulation of thousands of guests swimming in the ocean several times per day has an effect.
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| The courtyard of Christopher Columbus' palace. |
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| A man selling his wares. |
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| Jonathan is struggling a little (read: bored!!!) with the narrative, repeated in five different languages!!! |
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| Christopher Columbus' palace. Amazing really - it's very old, yet practically pristine. Inside still has some original furniture! |
Still to come today: exciting news about Pure Green Magazine, and an update on our next issue.
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green travel
Monday, March 14, 2011
Over the Ocean...
This past week I took a little break. A much needed break. Jonathan and I, along with Erin {you know her as the stellar girl behind the camera in Pure Green Mag} and her husband Brad packed our things and made our way south. To the Dominican Republic. Now, normally all-inclusives are not my style, but after a few months of being over-worked and under-slept {but LOVING every minute of it} a beach chair with my name on it for an entire week sounded pretty good. I had toyed with the idea of a special feature in the next issue of Pure Green Mag, but I decided against it. Namely because I was hard-pressed to find ANYTHING green about DR. So, I thought I would break it down a little on the Pure Green blog. Today I'm sharing beach pics. I'm envisioning the white sand instead of the white SNOW I'm looking at now. From sunhats to tocques... it's amazing really, when you think about it, to travel and experience such extremes in the matter of a few hours. The beach {and good company} were the best part of the trip. We spent long lazy days... it was wonderful.
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Jonathan enjoying a good book and some rays. |
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And me, enjoying an equally good book and blissfully unaware. |
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This is Erin. She's awesome. |
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Me again, basking in every last drop of sunshine on our last day. |
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A little B&W series that I couldn't resist adding. |
All photos were shot by Erin Monett of EverImages using an iPhone. Follow here on twitter or facebook, or see her work in Pure Green Magazine.
Tomorrow I'll share some pics from some our day trips, along with some tips on travelling green in the Caribbean.
Thursday, March 3, 2011
{getaway}
Tomorrow I am going somewhere that looks a little like this.... I'm climbing aboard an airplane and jetsetting away, for one week. It's been a while, and I need it. I'll be going with Pure Green Mag's photographer, Erin Monett. Perhaps, just maybe, there'll be a little surprise feature in our next issue. Wishing you all an amazing week,
xo
Celine
In the meantime, get a little fix from these fantastic blogs {and great friends of PureGreen Mag}
{vintages} Red Hen
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vintages
Monday, February 28, 2011
{eco} style: Glowb
A few weeks ago I posted about Victoria Hamberger's stunning home in Switzerland. One element of her home that really stood out for me were the fantastic rugs peppered through out. I mentioned that Victoria is also the entrepreneur behind Glowb, a rug company that makes modern and stylishly appointed rugs, including the lovelies shown here in Victoria's home. The rugs are handmade in India using natural materials and ethical practices. In fact, Glowb states that part of their mandate is to help contribute to an improved quality of life for it's employees, including investing in schools and education. I thought I'd take a peek and see what other goodies were available, and I wasn't disappointed, so I thought I'd share! The rugs shown here are all from her Geometric collection. I couldn't resist the fantastic on-trend colour blocking with it's mod appeal.
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eco style,
floorcoverings
Friday, February 25, 2011
{green} traveller: Soho Beach House
Hello Friday! The green traveller is back, giving you a little mini-holiday, a little boost, or a touch of inspiration. This hotel has been in my file for a while now, and I cannot believe that I haven't shared it sooner. I LOVE it!!!! So well done. The Soho Beach House, located in Miami Beach, is housed on the historic site of the Sovereign Hotel. Restored and resplendent, the hotel now exudes the most unusual vibe... part retro mod, part American midwest (check out the cowshed spa, you'll know what I mean), part Hollywood Glam. The best part? The entire thing is furnished with vintage pieces. How wonderfully upcycled... This is of course why the hotel is so untraditional. A refreshing change from the normal 'hotelier design'. Sigh... I can nearly taste by beach side mojito.
xo
Happy Weekend
A lunchtime terrace - love, repeat, love, the tiled floor.
The barnboard is perfect, and hopefully, reclaimed.
The icing on the cake... the hotel's Cecconi's Italian restaurant is painfully elegant, retro, hollywood glam. Yes please... I'll have whatever you're serving.
Thursday, February 24, 2011
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